Nailed It, an AI platform that helps users find nail art they love and the salons that can bring it to life, partnered with AgentWeb to validate its go-to-market strategy. In just three months, AgentWeb transformed early awareness tests into a full-funnel growth engine — driving 4,000+ leads, 328 Add to Carts, and a 2.91% CTR (3.2× industry average) at only $0.24 CPC.
Nailed It uses AI to make nail art more accessible, inspiring, and personal. The platform analyzes each user's preferences to generate personalized nail-art ideas, connects them with verified salons, and enables seamless booking — all in one place.
What wasn't working
When Nailed It began scaling, they needed more than traffic — they needed proof of intent. Their goal: attract real users ready to book, not just browse. To benchmark performance, they asked AgentWeb and a competing agency to run parallel campaigns.
How AgentWeb fixed it
AgentWeb focused on what mattered most — Add to Carts as a signal of purchase intent.
Within days, Emma (AgentWeb's AI marketing agent) launched and optimized campaigns across Los Angeles and Seattle.
- AI-Driven Creative Testing: Rapid iteration on ad angles, visuals, and copy to maximize CTR and downstream Add to Carts.
- Real-Time Optimization: Dynamic budget allocation favored geos and creatives that produced stronger intent signals.
- Funnel Diagnostics: Detected friction in the checkout flow and advised UX changes that simplified booking to 3–4 clicks.
- Data Insights: Revealed that Los Angeles users were 2.3× more engaged than Seattle's, identifying the brand's hottest early market.
By the numbers
Nailed It's campaigns consistently outperformed the competitive agency's benchmarks:
.png)
With a proven funnel and a clear breakout market, Nailed It is now doubling down on Los Angeles and expanding its paid strategy nationwide. Future campaigns will integrate UGC creatives, AI-driven audience segmentation, and continuous Add-to-Cart optimization to scale growth efficiently and predictably.
