MaXi is a GenZ personal finance app built by the team behind Thread (YC W23). AgentWeb ran a rapid-validation paid campaign on a micro-budget. $508 total spend. In four weeks, we generated 168 leads, booked 48 demos, and delivered a 4.51% CTR — roughly 5x the industry average. Cost per lead: $3.02.
MaXi is a personal finance app built for GenZ. It links accounts, tracks spending, and sends small, digestible "Money Moves" to help users stop being broke and start building wealth.
What wasn't working
MaXi needed to answer a critical question before investing in growth: does paid acquisition work for GenZ personal finance?
Competing against "boomer-flavored" incumbents. Legacy players like Rocket Money and Mint feel stale and out of touch.
A micro-budget that left zero room for waste. At roughly $500 total spend, every dollar had to produce signal.
How AgentWeb fixed it
AgentWeb built a rapid-validation paid strategy designed to maximize learning per dollar spent.
Competitive analysis, GenZ-native creative testing, multi-angle ad sets, and real-time optimization on winning angles.
By the numbers
- 4.51% CTR — roughly 5x the ~0.9% industry average
- $3.02 cost per lead on a $508 total budget
- 168 total leads captured
- 48 booked demos
Demand validated. The bottleneck identified. The roadmap set: add full lead capture, integrate nurturing flows, improve the onboarding funnel, and re-run ads.
