Cora is a digital companion app that helps therapists stay connected with their clients between sessions. With AgentWeb, Cora transformed early ad experiments into a high-performance campaign that delivered 10× industry CTR benchmarks, driving measurable traction even on a lean budget.
Cora helps therapists and clients extend care beyond the session.
- Therapists invite clients to join.
- Clients check in daily, complete exercises, and receive evidence-based prompts.
- Cora tracks progress and alerts therapists to risks or changes.
Proven impact (Cora's own outcomes):
69%improvement in patient engagement80%increase in homework compliance50%improvement in outcomes per visit
What wasn't working
Breaking through the noise in digital health
Cora needed to reach therapists and clinic administrators but faced three hurdles:
- A lean $300/month ad budget.
- Early Meta campaigns were under-optimizing.
- Landing pages weren't converting traffic into demos.
- "Book a Demo" was too big of an ask for cold prospects.
How AgentWeb fixed it
Lean budget, smart targeting
We started with UGC-style content to build credibility. Then we pulled 1,000 high-intent leads from Apollo, filtered by role and title, and relaunched Meta campaigns.
The strategy worked:
- CTR peaked at 13.19% in August.
- Even with CPMs at $97.53, we held CPC at $0.74.
- Over 435 qualified clicks were delivered to Cora's site in just one month.
"AgentWeb drove real traffic from Cora's most qualified leads, proving demand even with a lean budget."
By the numbers
Results at a glance:
Expanding beyond demos
Together, we identified that "Book a Demo" was too heavy a lift for first-touch visitors. The new plan:
- Lighter entry points and community-building campaigns.
- Landing page redesign to improve conversion.
- Testing campaigns for Cora's consumer-facing product as a second growth channel.
You can explore the app here: coraconnect.ai/cora#download.
